The Etsy Algorithm Exposed
Are Your Etsy Sales Down 50% or More in 2025?
You’re Not Alone.
And It’s Not Your Fault.
Thousands of Etsy sellers are watching their income disappear in 2025. When I contacted Etsy support about my own 50% drop, here’s what they told me:
But here’s what they WON’T tell you…
“Yes, correct, there are some changes in the Etsy algorithm and many sellers are facing these issues.”
Why Would Etsy Hurt Their Own Commission Income?
It seems crazy, right? If sellers make less money, Etsy makes less commission.
Except they don’t.
Here’s the brutal truth most sellers never realize:
When your sales drop 50%, Etsy can actually MAKE MORE MONEY.
HOW?
They’re optimizing for total platform revenue, not YOUR success.
Here’s a Real Example
Old Algorithm
• 100 sellers × £1,000 each = £100,000 total
• Etsy’s cut: £5,000
New Algorithm
• 60 sellers × £500 (you) = £30,000
• 40 sellers × £2,000 (new sellers) = £80,000
•Total: £110,000
• Etsy’s cut: £5,500
You lost 50%. Etsy gained 10%
The 5 Reasons Etsy Changes Algorithms(That They’ll Never Admit):
Buyers matter more than sellers
One unhappy you vs. millions of happy buyers? Easy choice.
New sellers = fresh inventory
Your competition is Etsy’s growth strategy.
Fighting Amazon & TikTok Shop
They’d rather upset sellers than lose market share.
They have data you don’t
Platform-wide testing shows them what maximizes THEIR profit.
You’re renting, not owning
You’re a tenant. They can change the rules anytime.
The hard truth: Your 50% drop is a feature of their system, not a bug.
HOW?
Download Your FREE Guide Now:
The Etsy Seller’s Survival Guide: How Etsy Really Works & How to Take Back Control
What Sellers Are Saying:
What You’ll Learn
“Finally, someone telling the truth about how Etsy really works. This guide is worth its weight in gold.”
Mike, vintage clothing shop owner
I’ve created a comprehensive guide that reveals:
✅ Exactly how Etsy’s algorithm really works (and why they keep changing it)
✅ What you DON’T control on Etsy (and the little you do)
✅ 6 proven strategies to optimize what you CAN control (maximize your Etsy income TODAY)
✅ The real solution: How to take back control (build a business Etsy can’t take away)
✅ 7-day action plan (step-by-step checklist to implement immediately)
✅ The transition strategy (don’t quit Etsy tomorrow - do this instead)
When to use Etsy ads (and when they’re a waste of money)
How to add new listings that Etsy actually rewards
How to improve your shop quality score (and why it matters)
The exact SEO strategy that works in 2025
How to drive external traffic without killing your margins
The 4-phase plan to own your business (not rent it)
Tools you need (most are free or under £30/month)
Plus: A complete 7-day action plan with daily checklists
“I thought I was going crazy. This explains EVERYTHING that’s been happening to my shop."
Sarah, handmade jewelry seller
“I implemented the 7-day action plan and saw my views increase 30% in two weeks.”
Jessica, print-on-demand seller
Get the Complete Survival Guide (FREE)
About Steve | Spitting Lizard Design
• Built multiple profitable brands from scratch (EquiFlect, Bike Club Gear, Baby Race Suits)
• Experienced the exact same 50% sales drop you’re facing
• Do ALL the work myself (design, production, marketing, sales)
• Learned what actually works (and what’s just BS)
I’m not a guru or consultant. I’m a working clothing brand owner who:
I created this guide because I’ve been exactly where you are - frustrated, confused, and feeling powerless.
Now I help sellers build clothing businesses they actually own.
🎁 Bonus #1: Access to my private Facebook community of clothing brand owners where you can freely ask for help
🎁 Bonus #2: 3 free training videos to help you with building your own clothing brand
When you download the guide, you’ll also get access to:
Don’t wait for the next algorithm change to take action.
The best time to diversify was yesterday. The second best time is today.
Get Your Free Guide
+ Bonus Training